With the explosion of cellular phone penetration in the last decade or two, whole markets and ways to reach them have opened up. Mobile marketing campaigns, whether stand-alone or as components of a larger marketing strategy, have made use of this very large demographic and the relative ease in reaching them to increase the promotion and exposure of products and services.
One of the most common techniques in mobile marketing campaigns is to entice or offer to customers a number or code that they can use as part of a product promotion. These numbers and/or codes could either be part of a contest or raffle, or a means to get freebies or other special offers connected with the product being sold or service being offered.
An example of this was concerning the sponsorship of Wimbeldon by American Express. The credit card service provider conducted a contest where members of the audience could guess at the winners of next day's game. People who participated in the contest were noted as being more likely to attend the fourteen days of the whole event. Also, American Express was able to get a good number of card applications due to their campaign.
Another way in which mobile marketing campaigns take form is when the cellular phone becomes one of the primary tools for the product, service or even event. The highly successful American Idol uses votes sent via the SMS function of mobile phones as part of its way of determining which of the contestants wins or loses. Deal or No Deal is another show where viewers can participate in the contest by texting in their guesses for the Lucky Case Game.
Men's magazines like FHM also use mobile marketing campaigns to promote readership by offering content for cellular phones like wallpapers and ringtones. Text votes are also used for contests, like the 100 Sexiest Women.
The effectiveness and attractiveness of mobile marketing campaigns is in the fact that the cellular phone is quite common in today's world. Most everyone has a mobile phone, and they go everywhere with it. This allows marketers and advertisers to reach target markets even if they aren't in front of a TV screen or computer monitor or flipping through pages of a newspaper.https://www.zenflowchart.com/
Cellular phones also allow for a good degree of interactivity with the event mobile marketing campaigns promote or support. Nike put up a large, interactive billboard in Times Square where people can text in their custom shoe designs, getting a free pair of Nike IDs. Although only 3,000 pairs of shoes were given out by Nike, industry analysts say that people were probably more interested and excited to see their designs displayed on the billboard than actually getting one of the free pairs of shoes.
Aside from freebies and interactivity, mobile marketing campaigns also use cellular phones to quickly and effectively inform its customers and/or target market about the latest developments in the product, service or event the campaign is supporting. People subscribed to the campaign can receive updates on release dates for the new product, or where and when the next sale is happening. It can also help foster brand loyalty as subscribers can be offered with advanced information on new products and services alongside special offers to those enrolled in the campaign's mobile service.
In the old days of marketing and advertising, part of the problem has always been about how to effectively reach one's target market. Today, with the prevalence of the cellular phone, mobile marketing campaigns can give marketers and advertisers that channel in which to reach out to those they need to in a quick and effective manner.
One of the most common techniques in mobile marketing campaigns is to entice or offer to customers a number or code that they can use as part of a product promotion. These numbers and/or codes could either be part of a contest or raffle, or a means to get freebies or other special offers connected with the product being sold or service being offered.
An example of this was concerning the sponsorship of Wimbeldon by American Express. The credit card service provider conducted a contest where members of the audience could guess at the winners of next day's game. People who participated in the contest were noted as being more likely to attend the fourteen days of the whole event. Also, American Express was able to get a good number of card applications due to their campaign.
Another way in which mobile marketing campaigns take form is when the cellular phone becomes one of the primary tools for the product, service or even event. The highly successful American Idol uses votes sent via the SMS function of mobile phones as part of its way of determining which of the contestants wins or loses. Deal or No Deal is another show where viewers can participate in the contest by texting in their guesses for the Lucky Case Game.
Men's magazines like FHM also use mobile marketing campaigns to promote readership by offering content for cellular phones like wallpapers and ringtones. Text votes are also used for contests, like the 100 Sexiest Women.
The effectiveness and attractiveness of mobile marketing campaigns is in the fact that the cellular phone is quite common in today's world. Most everyone has a mobile phone, and they go everywhere with it. This allows marketers and advertisers to reach target markets even if they aren't in front of a TV screen or computer monitor or flipping through pages of a newspaper.https://www.zenflowchart.com/
Cellular phones also allow for a good degree of interactivity with the event mobile marketing campaigns promote or support. Nike put up a large, interactive billboard in Times Square where people can text in their custom shoe designs, getting a free pair of Nike IDs. Although only 3,000 pairs of shoes were given out by Nike, industry analysts say that people were probably more interested and excited to see their designs displayed on the billboard than actually getting one of the free pairs of shoes.
Aside from freebies and interactivity, mobile marketing campaigns also use cellular phones to quickly and effectively inform its customers and/or target market about the latest developments in the product, service or event the campaign is supporting. People subscribed to the campaign can receive updates on release dates for the new product, or where and when the next sale is happening. It can also help foster brand loyalty as subscribers can be offered with advanced information on new products and services alongside special offers to those enrolled in the campaign's mobile service.
In the old days of marketing and advertising, part of the problem has always been about how to effectively reach one's target market. Today, with the prevalence of the cellular phone, mobile marketing campaigns can give marketers and advertisers that channel in which to reach out to those they need to in a quick and effective manner.
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